Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving
Facebook’s most sensible communications govt, Caryn Marooney, is leaving the social media massive after 8 years. Her departure comes after a yr wherein Facebook has discovered itself within the crosshairs of, neatly, just about everyone, from the media to executive to shoppers, because it confronted a spread of vexing controversies. That has incorporated the usage of the platform by way of the Russians to govern the 2016 U.S. presidential election. Yeah, that.
Why must you care a few PR individual leaving? Because Facebook wishes the entire skilled communications palms it could actually get at the moment — along side the Russian malfeasance, it additionally has confronted intense grievance over knowledge snafus, hacking, the unfold of disinformation, deaths in India and somewhere else because of sloppy control of the platform, and controversies over privateness, together with a contemporary incident with Apple.
In her activity operating international communications for Facebook, Marooney’s purview has encompassed its most crucial merchandise, together with the flagship Facebook, WhatsApp, Instagram, Messenger, in addition to its AR and VR efforts. She is additionally the nearest PR govt to CEO and founder Mark Zuckerberg, having labored for Facebook as an out of doors advisor for 3 years ahead of she was once employed.
While numerous leave-takings at Facebook of past due have been connected to its troubles, the Marooney departure turns out sanguine compared. She will keep on the corporate till a alternative is discovered and has now not gotten publicly dragged into its maximum poisonous messes.
There has been some vital turnover within the communications unit at Facebook just lately. The head of coverage and comms, Elliot Schrage, introduced he was once leaving ultimate yr and was once changed by way of Nick Clegg, who was once deputy high minister of the United Kingdom. Schrage is nonetheless within the development at Facebook, on the other hand, running on “special projects,” together with running with native Bay Area officers as Facebook expands its large Menlo Park headquarters.
Clegg now oversees Marooney, in addition to coverage head (and Justice Brett Kavanaugh BFF) Joel Kaplan. Another most sensible communications exec, Rachel Whetstone, additionally just lately decamped to Netflix. And nonetheless any other, Debbie Frost, Facebook’s longest-serving PR exec who leads international communications and public affairs (suppose: election integrity efforts) additionally instructed colleagues she was once leaving a couple of weeks in the past.
“I am sad that Caryn has decided to leave the comms leader role — though I understand her wish to seek out new adventures after so many years of commitment and hard work at Facebook,” mentioned Clegg in a observation. “Caryn inspires great loyalty in the communications team she has led so brilliantly, through good times and bad.”
Facebook COO Sheryl Sandberg, who has noticed her justifiable share of ire directed on the corporate, additionally struck a cordial tone in regards to the departure: “From when we were a startup to where we are today, Caryn has been an intelligent, consistent, and thoughtful leader. Mark and I are so grateful for everything she has done for Facebook.”
Ever the PR individual, Marooney was once diplomatic in her departure memo to personnel, which learn partly:
”What makes this so arduous is that I’ve extra religion in Facebook than ever. When I set to work with Facebook in 2008 (I used to be nonetheless operating OutCast), Facebook had 40m other people the use of the provider and was once best to be had within the U.S. When I moved in-house eight years in the past, Facebook was once only a website online. So a lot has modified — we are actually Facebook, Messenger, Instagram, WhatsApp, AR/VR, Portal — with international knowledge facilities and wonderful generation and engineering. But such a lot has stayed the similar — there is such a lot just right going down on Facebook and all of the circle of relatives of apps each day. And for our demanding situations — we have now plans in position and the appropriate other people running on them. I will completely say that we’re extra decided than ever.”