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Steven Sinofsky on Apple's iPhone dilemma ↦

Steven Sinofsky on Apple's iPhone dilemma ↦

Steven Sinofsky, previously of Microsoft, has a just right Twitter thread about Apple’s iPhone pricing problems:

Pricing now not best says who can have the funds for your product but additionally establishes a emblem, determines channel, & extra. Many say Apple is a luxurious emblem; indubitably they targeted on that. Clearly extra lately costs have long gone up in actual phrases….

At MS we all the time reminded ourselves that you simply don’t promote 300M of one thing at one on a daily basis low value. Most all power used to be to care for value flooring. AMAZINGLY Apple controlled to promote over 200M of one thing in keeping with 12 months at just about one on a daily basis top value, then greater value.

Apple’s were given numerous tricky alternatives to make with the iPhone, and the adjustments in iPhone pricing and technique the ultimate two years needed to were tricky ones. It’ll be attention-grabbing to peer how the corporate adapts to the converting smartphone marketplace in 2019 with out doing lasting hurt to its most dear and successful product line.

[Read on Six Colors.]

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